As a copywriter at Swanson Russell, I undertook a significant project involving the Propane Education and Research Council (PERC), a key client of the agency. My primary responsibility? Researching and crafting updated website copy aimed at persuading consumers to invest in propane products.

In this role, the copy wasn't just about relaying information – it was about inspiring action. Each word was carefully chosen to not only educate but also ignite a sense of enthusiasm and confidence in propane as a superior energy source. By blending informational depth with persuasive appeal, I played a pivotal role in enhancing PERC's online presence and driving consumer engagement.